With 10+ years in UI/UX, I combine front-end expertise, visual craft, and product thinking — bridging strategy and execution.

About me
Apple
PwC
Wallstreet
Flower

About

I believe with a little psychology, creativity, and empathy, what starts as a limitation can end up as a benefit.

Most recently, I designed multiple applications for Apple China's supply chain management, saving over 100 hours per quarter across 80+ business DRIs and planners. Previously, I led the UI/UX design for PwC's ESG SaaS products, achieving a CSAT score of 4.7/5.

I also integrate AI-driven Vibe Coding into my workflow — from building my own portfolio to prototyping interactive components — enabling faster validation, clearer communication with stakeholders, and more efficient design-to-development handoff.

My four years of overseas study and work have shaped an international perspective on culture, design, and business. I also run an illustration account with 90K followers, strengthening both my visual sensibility and content strategy.

Outside of work, I enjoy long-distance running and music. I hold a psychology certificate, which helps me better understand users and design with empathy.

Sketch
Figma
Illustrator
Photoshop
Principle
Blender
C4D
CSS
HTML
CodeX
Cursor
Rive
Miro
ProtoPie
Portrait

Feel free to reach me at
beiye.81@yahoo.com.